ISO Registration: What Does It Mean? In November, Iverson Language Associates received its ISO 9001:2000 registration. If you're a manufacturer, you are probably familiar with it. If you're not, here's a brief explanation... READ MORE >>>

Have you taken the Goof Proof Quiz? You may have already heard about Iverson's Goof Proof Quiz. We created the quiz to raise awareness of the value of good translation and the impact it can have on your brand... READ MORE >>>

Machine Translation: The New Great Thing? Over the years, there has been a great deal of hope that a computer would be able to take over the job of a human translator. With the power that we've been able to unleash using computers, it would seem natural for a computer to actually translate documents... READ MORE >>>

Value of a Brand: Don't Overlook the Importance of Your Translation Every element of the customer experience goes into increasing (or decreasing) the value of your brand. Your advertising, the responsiveness of your sales staff and project managers, and your Web site all have an impact on the experience of the customer, and they help to build and strengthen your brand... READ MORE >>>

Manage Once, Publish Many - Growing Your Business Starts with Centralized Content Management The cornerstone of any E-Commerce or Catalog marketing channel is a centralized content management solution like Catapult, by Coe-Truman Technologies. Product content is the robust set of descriptive product data used by marketing and sales to sell your products in catalogs, Web sites, proposals and other print and electronic channels... READ MORE >>>

Recession: Fact or Fiction? There has been a lot of speculation lately about whether or not we're in a recession. Whether we meet the technical definition of recession, which is two or more consecutive quarters of negative GDP growth, there's no doubt that the economy is in a difficult state... READ MORE >>>