Manage Once, Publish Many - Growing Your Business Starts with Centralized Content Management
The cornerstone of any E-Commerce or Catalog marketing channel is a centralized content management solution like Catapult, by Coe-Truman Technologies. Product content is the robust set of descriptive product data used by marketing and sales to sell your products in catalogs, Web sites, proposals and other print and electronic channels. By giving marketers access to this data in a centralized system, products can be appropriately merchandised and quickly communicated to the appropriate target audience.
Catapult provides a Web-based management solution that is designed specifically for marketers to view, manage and publish product content. This includes SKUs, attributes, descriptions, images, categories, product relationships and more. From here, the marketer can choose to update their Catapult Web Catalog or E-Commerce Site with a click of the mouse, or create a print catalog using the Catapult Print Pro solution for Adobe InDesign. Even sales reps and resellers can now create their own custom flyers or catalogs using the Catapult Direct to PDF solution by choosing the right product categories and pricing, selecting a page design and building their marketing collateral in seconds.
Leading B2B and B2C companies have chosen Catapult as the foundation for their Catalog and E-Commerce Strategy. These companies include: Ace Hardware B2B, Calendars.com, Medco Tool, Mitutoyo, Skyline Displays and more. To find out how Catapult can help your company grow, visit www.catapultmysales.com
This article written by Howard Diamond, Director of Sales and Marketing, Coe-Truman Technologies